One of the key selling points of social media and the internet has always been ‘you can do so much for free’. While this has never really been true in terms of time required to create content and build relationships, it also seems that it’s becoming less true when it comes to using specialist apps on platforms like Facebook. In the world of significant monthly charges for welcome pages and promotional applications, I couldn’t help but be excited upon discovering the functionality available within RootMusic’s BandPages.
There is a paid option here (for the relatively affordable US$1.99 a month) which allows greater customisation and fan-gating options, but there’s an awful lot that can be done in the free version. I’ve recently used these free features to create fan pages for two new clients, the talented Georgia and Jeannine Barry. You can see their pages on this post or check out the live versions on Facebook: Georgia Barry & Jeannine Barry.
The free version allows you to upload a header graphic 520 pixels wide by up to 500 pixels in height and select complementary colours for the music player and other page features. It allows you to display your Facebook wall, integrate your Twitter feed, and add in upcoming gigs.
But perhaps the coolest feature is that artists can upload their tracks, and change the settings to encourage people to become fans of the page – limiting the streaming or downloading of the track to fans only. These pages can also be set as the default Facebook landing page for non-fans.
To see how this works, check out Jeannine and Georgia‘s pages, have a listen to the tracks, and become a fan. From a Facebook marketing point of view – and from a music point of view – it’ll be worth your while!